My Process

My Process

I use a variety of methodologies when approaching design challenges. Each challenge is unique and I'm a firm believer in having a flexible approach to process and tools. I prefer to work in an agile environment and try to work in a lean way that prioritises iterating, testing and validating early to save time and money. Some of the approaches and tools I am experienced in using are:

Heuristic Evaluations

By performing a heuristic evaluation to examine the interface and judge its compliance with recognised usability principles we can identify usability problems and opportunities to improve the user experience.


Storyboarding is a useful human centred design approach. Storyboards help us explore and predict the user’s experience with a product. We can use them to think about the context of use, what users are feeling and looking for at each stage and how we can best meet their needs. Visualising the user journey in this way can also help us to build a strong narrative that engages and delights users.


Wireframes are extremely useful to help define the user flow and hierarchy of information on the screen. Removing all visual design and brand elements helps us to focus on the functionality and principles of the journey. They are a visual way to communicate abstract ideas to colleagues, stakeholders and users in order to help elaborate the UX design.

UX Strategy

UX strategy’s can range from a lean but well defined process right through to a full formal strategy that covers design patterns, usability and accessibility principles, tone of voice, interaction guides and a component library. Different formats are required in different environments but even the most basic strategy will help to ensure a more user centred approach and help to maintain standards.

User Testing

There’s no greater way to validate a design than to test it on representative users. Ideally getting users involved early and often yields the greatest results. Not everyone has the budget and access to users to have consistent user engagement throughout the project lifecycle but testing at key points is invaluable. Observing users attempting to complete tasks with a prototype of your product can help you identify usability problems as early as possible, so they can be fixed before the design is implemented.

Persona Development

Personas help remind us who we are designing for. By compiling everything we know about our customers we can identify patterns and groupings that help to define the user personas. We can then outline their needs and goals.

Design Sprints

Design sprints are a rapid ideation method first developed by the team at Google Ventures. In a concentrated and highly focussed time period, cross-disciplinary teams can rapidly understand, define, prototype and validate a design solution. Design sprints are a great way to get full team buy-in and find answers to complex problems – fast

Stakeholder interviews

Stakeholder interviews are essential in understanding the product vision and ensuring that user needs and business goals are as well aligned as possible. Understanding the why is at the core of being able to develop the how. Stakeholders often have invaluable experience of the users, their behaviours and motivations that can provide excellent context when developing a UX solution.

High Fidelity Prototypes

Prototyping can be low fidelity (paper) or high fidelity (branded, functioning version of the product). Both can be used at different stages of a project to gain valuable insights. Lo-fidelity prototypes can be used early on to validate ideas and save time and effort later. High fidelity version are great to use for more formal user testing and to help stakeholders visualise the product prior to development.

Customer journey mapping

A Customer Journey map is a visual representation of the overall story of a customers relationship with your company, product or service. The story is told from the customer’s perspective and highlights the intersections between their expectations and your offering. This is very useful in trying to understand how the user feels and reacts to different interactions and how they can be optimised for a better user experience.

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