Dr Felix

Dr Felix

UI & UX Design for e-commerce site

Dr Felix are a fully digital, online pharmacy. As part of the design and development team I worked to develop the brand identity, colour palette and graphical style. I developed a unique icon set to represent the various conditions that the pharmacy supplies medication for.

As an online shop with a huge variety of conditions, products and product variations it was important to develop a considered and user-centred interface, with an intuitive flow and visual hierarchy. Consistent call to action levels are used to direct users to the key content and desired actions. Iconography was also developed to simplify the consultation, diagnosis and purchasing process.

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